An Algorithm for Israel’s Public Relations Strategy

The UK’s Stop the War Coalition published a list summarizing Israel’s modus operandi for public relations and hasbara propaganda.

The PR algorithm might as well be called “A Step-by-Step Guide to Making Hasbara Propaganda.”

From its website:

Israel explains to the media the killing of civilians in Gaza

  1. We haven’t heard reports of deaths, will check into it.
  2. The people were killed, but by a faulty Palestinian rocket/bomb.
  3. Ok we killed them, but they were terrorists.
  4. Ok they were civilians, but they were being used as human shields.
  5. Ok there were no fighters in the area, so it was our mistake. But we kill civilians by accident, they do it on purpose.
  6. Ok we kill far more civilians than they do, but look at how terrible other countries are.
  7. Why are you still talking about Israel? Are you some kind of anti-Semite?

Repeat from step 1. Test this against the next interview you hear or watch by Mark Regev or any other spokesperson for Israel.

It works every time. Every single time.